Top Tips for Creating Effective Ads

By on July 30, 2013

Your Ad is your Sales Representative

It is vital that people know you exist, so even if you are an established business, you will need to remind existing customers regularly, why they should buy from you. Your advert should also attract new business.


first impressions count


First impressions Count

When people see your advert, it should reflect you and your business clearly and professionally. A messy, hard-to-read-ad is not what you want prospective customers to see, by way of an introduction to you and your business.


Talk to Your Customer

When you create an ad in the press, on radio or on social media channels, your message should emphasise why the reader should buy from YOU or at least encourage them to find out more about what you can offer them. Give them a reason to visit your website or call for information: For example, here are two ads that tick all the boxes, in terms of being formatted correctly.

Advert 1: Box Ad in Cafe Time:

LEARN TO USE YOUR CAMERA (properly!), 8 weeks Beginners Photography Course at Designworks Photography

This ad, has a cute, funny, captivating photograph and the headline addresses a problem many of the Cafe Time readers may have ” How do I use all the various settings on my camera?”, “How do I take a good photograph?”.

Cafe Time-Sept 5th – Area 1


Advert 2: Listing ad on back page of Cafe Time


It’s time to take control of your finances. Recruiting immediately for motivated people who like to help others. Contact 086 8159637 for more information.

Include a Call-To-Action

Sometimes, you will attract people who are interested, but may not be ready to purchase/participate yet. Always include all your contact details and especially your website address so they can find out more about you. Obviously, this all depends on what you are trying to sell, but, if  you can offer something free, like a special offer or a free report or access to a video with a free class, for example, you can collect an email address and then send them news about upcoming classes, courses, product launches etc. Giving something of value to your potential new customer, will build trust and it gives you the opportunity to let them get to know your business until they are ready to purchase. In marketing terms, this is known as the Sales Funnel.



Effective Targeting

Don’t be convinced to advertise in publications where you are unlikely to get new customers from. Think about what type of person is your ideal customer. What publication or what online platform is best place to find your ideal customer. Advertising is an investment, so invest wisely. A recent Irish survey showed that

“78% of respondents that expressed an opinion said that they trust what they read in their local newspaper”



Box Ad – 10 Weeks – only €250 plus vat @ 23% – Standard Box Ad – 45mm x 85mm

Choose your area:

  1. Area 1: Balbriggan, Lusk, Rush and Lusk

  2. Area 2: Donabate, Swords and Malahide

    FREE artwork, all you have to do is send your wording and logo (print quality) to:



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